Adventurer, product designer and Founder of Latitude - Charlie set out to solve the problems he encountered whilst travelling in his car on road trips. Designing, testing and developing our tents, there’s no one who knows roof tents better.

Often found beneath a project car, out exploring somewhere new, or planning where to travel to next!

Helping raise the average age at Latitude, Rich brings a wealth of experience. Having travelled all over the world either riding his bike, with work, or just to visit new places, he comes up with all sorts of ideas.

Usually found either out cycling on his road bike or in the pub.

Dave joined us in 2022 after we’d spent many years mountain biking together. His knowledge and experience in the outdoor pursuits industry are great to have and he will always have a great story to tell from a weekend away in the past!

Often found scrolling through the Porsche classifieds or replacing parts on his mountain bike.